Jungle Indoor Playspace

We had the exciting opportunity to design the logo for “The Jungle,” a vibrant children’s activity center in downtown Los Angeles, dedicated to providing a fun indoor playspace for families with toddlers up to 12 years old. The project began with mind mapping and extensive research on over 20 play areas, resulting in a dynamic mood board that emphasized round shapes and playful typography. After sketching several concepts, three distinct designs were developed in Adobe Illustrator, followed by a survey to select the final logo—a cheerful and inviting design featuring the word “Jungle.” For brand extension, The Jungle's logo and patterns were applied across various platforms to enhance brand recognition. The cohesive visual system, which includes playful patterns and a vibrant color palette, strengthens brand identity and creates a joyful, immersive experience for The Jungle’s visitors.